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Many businesses are coming up with creative ways to meet the needs of their customers during the pandemic. “Business as usual” has taken on a new meaning for most small businesses; however, one thing has remained consistent: the local community is vital for survival. How can you continue to create excitement and improve engagement in your community amid the pandemic’s continued restrictions?
Here are a few ideas to help you generate excitement and engage local customers:
Whatever you do, always keep your eye focused on what customers want or need right now. If you have experienced challenges in your community, don’t shy away from being part of the solution. For example, donate masks or hand sanitizer to local schools (with your brand on them), or share your expertise about specific topics at community educational events. Be seen as part of the solution, and your reputation will improve — even amid a pandemic.
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