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Social responsibility is how businesses make a concerted effort to enhance society and the environment where they live and serve. For example, some larger corporations use renewable energy resources for their manufacturing plants or find ways to divert waste from landfills. Others focus on charitable giving campaigns that give back to the community (or globally) in different ways.
But whether you’re big or small, when you practice authentic social responsibility, you have the opportunity to move your brand forward, increasing profits over time and simultaneously make changes where needed in your community. Furthermore, as a small business, you’re perfectly positioned to help in more specific ways within the community you serve than a larger corporation — you can genuinely make a difference.
Here are a few ideas to consider:
Why does social responsibility matter?
It can be challenging to compete with larger chains on price alone. But if your business is more socially conscious and engaged in your community, consumers will buy from you instead. As time progresses, you’ll experience more sales, happier employees, and a more substantial competitive advantage, no matter how large or small you may be.
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