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There is no question about the impact the recent global pandemic has had on the world. Not since 1918 has something so widespread and encompassing transformed the way we all live, work — and by default, bank.
Once generally accepted as the rare exception, remote work and teleconferencing have now become commonplace. Services that most would have previously considered too challenging to provide virtually, quickly shifted and adapted out of necessity. Customers accepted this shift, too, realizing that they had to engage in creative, new ways despite the obvious sacrifices.
The financial industry was no different. Most banking customers soon discovered that many digital and virtual tools could also work well for them, as they worked and spent more time at home. Primarily utilized in other industries, digital capabilities like video conferencing helped bankers remain a familiar face and a beacon for their customers in an uncertain world.
As Pinnacle Bank’s branches closed to help reduce the spread and risk of coronavirus infection, we promoted and urged our customers to access our virtual and online options. From direct deposit to bill pay, online banking to mobile banking, or simply just downloading our Pinnacle Bank app, customers found these viable and productive options to handle their financial affairs while in quarantine.
We reinforced other customer service touchpoints through enhanced and responsive email and, of course, provided actual human beings with whom to speak by calling 877.759.7939.
As our customers began using and learning about many of these alternative banking tools, they viewed them less as a temporary fix and more as a permanent and vital reality going forward. To help us fulfill our mission in helping our customers and our customers’ businesses with their financial needs, we promise to continue updating and enhancing these tools to meet you where you want to bank, whether in a branch, on the go, or online.
A locally owned community bank since 1934, we’ve certainly seen a few major events during our existence. However, it’s been nothing quite the magnitude of this global pandemic. If there’s one thing we’ve learned, it’s to keep meeting you exactly where you are.
Find out More About Our Digital Offerings.
We understand that navigating some of the finer details of our online and mobile services can be challenging. If you need assistance finding ways to get the customer service you deserve, we can help you. Feel free to email us at customerservice@pinnaclebank.com or call us at 877.759.7939.
It is important to us that all individuals have access to the information contained within our documents. However, please note that some documents, particularly PDF files, may not be fully compatible with screen reader software used by individuals with visual impairments or other disabilities.
If you encounter any difficulties accessing or navigating our PDF documents, we are here to assist you. Please contact Pinnacle Bank at 877.759.7939 for further assistance or to request an alternative format of the document.
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