Seven Ways to Maximize Your Website’s Customer Experience

Is your website attracting the customers you want? Are you generating leads regularly and turning those leads into sales? With thousands and thousands of websites vying for your customers’ business, how can you make sure the right people notice your site at the right time?

Take a look at these helpful tips:

Tip #1: Your Website Should Look Professional.

As the saying goes, you can only make a first impression once. Take care that your website is making the impression you want. Does it represent your brand the way you desire? Is it easy to navigate? It’s important to note that you don’t have to spend a lot of money to update your website. There are many free turnkey website development tools available online where you can create something amazing – even if you have limited time or website knowledge.

Tip #2: Keep Your Content Fresh and Relevant.

Don’t leave content on your site for too long (repeat visitors will notice). Add relevant and timely content regularly, such as educational articles or blog posts, and promotional information or specials on products and services. Be sure to mix up your content – you want to be seen as an expert, but you also want to entice people to use your products and services. For example, if you offer bookkeeping services, you can post an article about how to prepare for taxes, and then follow up with a special discount for referrals. Fresh and relevant content isn’t just attractive to customers; it’s also appealing to search engines, which can improve your search ranking.

Tip #3: Make It Easy to Contact You.

Your website probably includes your address, phone number and email. But providing this information doesn’t necessarily drive in business. It’s essential to give your customers (and potential customers) easy ways can reach out to you, such as a simple contact form, live chat, a chatbot that answers questions 24/7 and online ordering.

Tip #4: Use Call-to-action Options on Every Page.

The easier you make it for customers to act, the more likely they will. When you place a call-to-action option on every page of your website, you instill urgency with your customers and get them to do what you want them to do. Consider using buttons or links that state things like “Act Now,” “Limited Time Only,” “Call Us,” “Shop Now,” and more.

Tip #5: Provide Easy-to-use Online Payment Options.

Invest in an enjoyable shopping experience for your customers by providing diverse payment options, such as debit or credit cards and other payment services (e.g., PayPal, Google Pay, or Apple Pay). Again, the easier you make it for your customers to buy products or services from you, the more likely they will.

Tip #6: Be Transparent with Your Security Measures.

Many people today are concerned about buying things online with a credit or debit card. Be sure you have the appropriate technology in place and let your customers know about it. You may want to put Security Site certificates in prominent places on your site, as well as design a page that addresses how your business handles personal financial information.

Tip #7: Integrate your Social Media Platforms.

Link every social media platform to your website – and vice versa. The more “retweets” and “likes” you can get will drive traffic to your website and potentially rank you higher among search engines. You should also consider marketing in different ways within your social platforms, even if you’re sending customers to the same website page.

While this is not an exhaustive list, it will get you headed in the right direction. Focus on a few things to change to get started – don’t try to fix everything in one day. If you need assistance, talk to a marketing professional for guidance.